In the digital landscape, communication is the key to scaling your business. So, it is essential to have a strong web presence to communicate and engage with your customers or users.
It doesn’t matter whether you are a small, medium, or big business corporation.
You need to be wherever your audiences are to grow your business.
As more and more businesses are stepping into the online space, small and medium businesses need to have an online presence to stay relevant.
There pops a question, what should I do about it?
With spending minutes on Google search, you will get to know there is no better way than blogging.
But, there are other quintessential questions asked by Small business owners:
- How will blogging impact my business?
- What are the benefits of blogging?
- How much does it cost to start an online blogging site?
In this article, we will address all the above questions and help you to take progressive action.
How will blogging impact my small business?
Isn’t it always good to interact with customers even if they aren’t visiting your store, with a little extra effort?
Business blogging is a marketing method like social media marketing, email marketing, etc. It is useful in improving online visibility.
You just need to provide relevant and readable content to your target audience to build your brand awareness.
To achieve that, all it takes is proper content planning and consistent blogging.
By doing so, you can develop and strengthen your business relationship with both the existing and new customers.
Also, there is no better way than blogging to interact with the users conversationally.
Beyond that, online blogging creates a space for interaction with your customers, even when they do not do business with you.
What are the benefits of blogging for small businesses?
Now that you know blogging has a good impact on your business, irrespective of its size. It’s important to stay informed about the list of benefits one can reap out of a clear blogging strategy and its execution.
This section will get into details about the top nine proven benefits of business blogging for small businesses.
1) Get Exposure As An Industry Expert
Consumers are always looking out for expert guidance in purchase-level decision-making.
- Should I buy a product or not?
- Where to buy/sell a product or service?
- Which is the best price to buy a product? And, so on.
So, if you can give valuable information to potential customers and find your insightful blog useful to them, you can build trust and establish clout in your industry.
Along with that, the readers get to develop a connection with your business through your blogs.
Once it happens, consumers will be inclined to deal with you more often.
Yours will be the first door to knock if they look to buy a product related to your industry.
This strategy is prevalent in every industry. Blogging to create interest is advised before trying to sell a product or service.
2) Add Value And Elevate Overall Customer Experience
In a highly competitive market, creating a great product is not enough. A business has to provide additional value for a better customer experience.
If you are too pushy to sell your product, people will stay away from your brand.
A good blog can be of different types: guides, product reviews, checklists, etc.
These blogs are free additions to assist customers in their decision-making. All the accessible information via your blogs will help your readers become loyal customers.
3) Boost Your SEO Ranking
When you keep blogging, you will start to witness your blogs going up the rank ladder on search engines.
That’s a good sign, but the question is whether it happened with a clear SEO strategy or not.
If it happened without any strategic approach, your articles would probably lose their rankings soon.
You can still gain useful insights if you try to understand why it ranked on the first page of the search results.
But, the best way to boost your blog ranking and stay relevant for the period is to follow an SEO strategy.
Identify the relevant keywords for the blog, and write the blog around the keywords that the users most likely use to search.
So, when Google or any search engine does a periodic site crawl, it will pick your blog and rank it based on the number of times you have used the keyword. (Search engines will consider other factors too).
Google always looks for sites that provide new content regularly to rank higher. So, if you can blog regularly, you can leverage existing online resources.
4) Drive More Traffic to Your Website
Want more visitors to your website? Of course.
Now, the thing about Search engines, is that they’re hungry for good, fresh relevant content. If your website has new content coming out frequently, search engines will consider your website to be active, and keep coming back to your site to look for new content. Have you seen media reporters hanging around places where important events are held? Somewhat like that.
But how many pages are there on your business website? And how many times do you update them?
For both, it’s probably not much. Once you set up your business website, there is usually no reason for updating it, except for specific sections like the products in your store or the careers page if you have one and you’re hiring.
Blogging solves this for you. Every time you publish a blog post, it adds to the number of pages that are indexed by Google. A study by HubSpot shows that the more the number of pages indexed by Google, the more leads you get. The more leads you have, the more chances you get to show up for relevant keyword searches, leading to more traffic and leads.
4) Collecting List Of Newsletter or Email Subscribers
If you want to build a loyal customer base, growing your subscriber base is one of the vital things you should focus on.
Subscribers are the ones who agreed to receive business updates directly to their email ID. It means they have shown interest in your product or service or the content related to it.
These subscribers are readers who can convert into your customers with the right approach.
You can send personalized emails based on customer personas regarding your business service or products for that perfect conversion.
It gives a greater chance that you’ll have them converted.
So, build an email list of interested customers to achieve your business goals.
You can collect subscriber details under every blog or create a web pop to persuade them to subscribe to your blogs.
5) Demand Generation For The Product Or Service
Generating demand for products and services is essential for businesses to stay in the market. It helps the company to stay connected and engage with its audience.
Using your blogs and social media campaigns, you need to keep the users updated about your new product launches or new updates for existing systems.
The creation and cultivation of demand will amplify your business output.
6) Conversion Of Potential Leads
The leads’ conversion works differently at each stage. An online customer’s journey has four different stages:
- SEE (User will navigate through different sites to research about the products)
- THINK (In this stage, the user will contemplate on which one to buy from the selected few)
- DO (The user will buy the product or service)
- CARE (When they like the product, they will share the instances on their social media profile/page)
Not every user needs to go through each stage; sometimes, a user may directly enter the DO stage.
So, to convert potential leads, you can create different types of blog posts, such as,
- Guides, etc.
Finally, after a successful business transaction, you can ask the user to write a review or testimonials for review-based content marketing.
It helps the user conversion-based experience shared by the existing user.
7) Influencer Marketing
Promoting your business on your site with your blogs isn’t just enough to reach a broader audience. That’s when you need a blogger or social media influencer to write and review your product on their page.
Influencers are the ones who have a massive following on their blogging site or social media profile. So, you can ask them to write about promotional content about your products or services to reach their audience.
In return, you can either pay or provide a complimentary product or service free of cost.
8) Generating Good Backlinks (Do-Follow Links)
There are two types of links one has to do –
- Inbound Links
- Outbound Links
Inbound links are links created by looping back to the relevant articles present on the same site.
Outbound links are linking to the other site’s articles or websites.
This method is used to increase the authenticity of the article.
So, if your article looks relevant and valuable enough to solve the problem, other sites will also provide backlinks to your site.
9) Getting Customer Feedback
It’s been emphasized enough to care more about collecting and responding to the customers’ feedback.
For every blog, users will discuss it in the comment section. You can persuade them to discuss the topic further by asking them to share their ideas or raise a question to discuss the subject.
It should be used as a way to interact and engage with your audience. Most often, readers would like to get an official response to the comments from the author itself.
Now that you have learned about the benefits of blogging for small businesses. You need to implement all the processes as mentioned above to reap the benefits practically.
Also, if you find there are other benefits of blogging for businesses. Please share it with us in the comment section.