Whether you’re trying to promote a business or a product, or trying to get more subscribers and viewers for your channel, you need to make an awesome YouTube video that really connects with your audience. But how do you go about it and where do you even start?
With a bit of preparation and planning and applying the right strategies, you’ll be able to easily make great video content that keeps your audience engaged. When you do this for the first time you might get a bit overwhelmed, but don’t worry, a few videos in and you’ll be creating video content like a pro.
Here’s how to go about it.
1) Plan your video content
What should your video be about? Who is your target audience and what are they looking for? What topics should I cover in the video? How long should it be? What is my budget? Where will I shoot this video and how many actors do I need? Do we need speech and background music? What type of equipment do I need? Should I get a script written?
There are a bunch of questions that you should ask yourself before you start the actual video creation process. Trying to answer these questions will help you to plan your video easily.
2) Writing a Good Script
You’ll find a lot of advice online telling you about getting the best equipment, camera angles, lighting etc. But the most important part of your video is the script. Writing a good video script that conveys your message accurately to your target audience while keeping them engaged is of paramount importance.
Following a simple structure for your script content will make your job a lot easier.
3) Making an Awesome Video Intro
A research paper published by Google’s engineers way back in 2016 shares how YouTube’s recommendation engine can be used to get engaging videos. This paper holds a lot of merits today because 70% of YouTube views now come through this recommendation engine.
YouTube wants viewers to stay on their platform for longer periods. So it promotes videos on its site based on its click-through rate and the amount of time a user has spent watching the video. The attention span of the average user today is very short, and there is a lot of content around that they can turn to. This is why the first few seconds of your video should be compelling enough for the user to watch the rest of your video. So, even if you have a good click-through rate, if users move away without watching much of your video, it will be shown in searches lesser and lesser.
So how do you do this? If you’re trying to solve an issue, you could start by talking about the problem the user is facing. Or you could ask a related question, show a teaser of the video to show what’s coming, etc – anything to spark the curiosity of the visitor.
4) Adding Pattern Interrupts
If you’ve been to a conference and almost dozed off while listening to a speaker, and all of a sudden they crack a joke or something happens, and you become alert again – that was a pattern interrupt.
Pattern Interrupts are small, unexpected actions that offer an element of surprise that helps to keep the listener’s brain in sync with the topic.
You’ve seen this in videos as well. A change in camera angle, background colors, background music in between clips, text animations, b-roll (supplemental) footages that are not part of but are related to the subject of the video – all of these are pattern interrupts that helps the viewer to refocus and continue watching the video.
If your videos are long, add a few pattern interrupts to your video to keep your viewers stay focused.
5) Optimizing the Title and Description
What do you mean by “optimizing”?
YouTube is the second-largest search engine in the world, which means there is a good chance that people reach your video mostly through a search. This being the case, optimizing your video’s title and description for some “video SEO juice” will help a lot with improving your reach.
Basic things that you want to do is to:
- Make your title clear, concise, and compelling.
- Make sure that your targeted keyword is listed in the title of your video
- Find out keywords related to your main targeted keyword, and sprinkle them in the description.
- Make sure that you do not go overboard with optimization. Use the keywords wisely.
6) Categorize and Tag
After you upload your video, you can choose the correct category for your video under the “Advanced Settings” section. This helps YouTube to group your video with similar type of content and present it to the relevant audience.
In addition, add relevant keywords as tags which will help YouTube to understand the context and content of your video, and broaden its visibility in the search results.
Use tags wisely to reach your desired target audience.
7) Create a great thumbnail that stands out
When your video is ready, make a good thumbnail that sticks out from the rest.
One way to do this is to compare yourself with other videos for your targeted keyword and see what others use. And make something that stands apart from those, so that you will get more eyeballs on your video.
Here’s a tip: Open your browser in Private (“Incognito” in Chrome) mode. Open YouTube here, and search for your targeted keyword. You can see the top viewed videos in the list. See the type of thumbnails that they are using, and that should give you some ideas of how to make a video thumbnail that stands apart.
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